Pan-European Content Hub for JBL

Winner at European Content Awards & The Drum Social Buzz Awards

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Since 2018, Hey Honey has been the European Social Content Agency of Record for JBL, a brand of Harman International.

We concept, produce and manage content across JBL's European Instagram channels to keep the brand at the forefront of culture and ahead of the competition.

Our Approach

Hey Honey have set up a content hub, managed from Amsterdam which produced ‘always on’ content for 8 local JBL EMEA markets: Germany, France, Spain, UK, the Netherlands, Belgium, Norway, Denmark, and Sweden.

Whether it’s working with top creators to make content for in-feed posts, creating fast-pace content at festivals around Europe or branded content campaigns - we are doing it for social, making it mobile and hitting all the relevant cultural pillars that the brand identified within their audience. The aim of the always on approach is to grow local channels, hyper-relevant content and convert users to customers.

The Execution


JBL Europe's Social Media Instagram community has grown from 0 to over 290K since 2018, reaching millions of users on a monthly basis across Europe. See the work we make for the world-leading brand and epic community:

🇬🇧 UK

🇫🇷 France

🇩🇪 Germany

🇳🇱 Netherlands

🇧🇪 Belgium

🇩🇰 Denmark

🇸🇪 Sweden

🇳🇴 Norway

🇪🇸 Spain