Crocs x Vladimir Cauchemar Collab

Winner of Best in Fashion at the Shorty Awards 2021

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Much of the hype surrounding Crocs in recent years can be attributed to the endless list of collabs. A robust strategy has seen exclusive drops released with Justin Bieber, Post Malone, Balenciaga, ChinaTown Market and more. 

The Crocs x Vladimir Cauchemar collab was Crocs Europe’s first major collaboration, so the pressure was on to follow in the footsteps of the global team.


The primary objective was for the drop to sell out within 24 hours.


The secondary objective was to build hype within the European streetwear community and build a whole lot of hype to sell out this limited edition.

Our Approach

We launched the limited edition drop using a ‘surprise and delight’ approach, building excitement with Vladimir Cauchemar’s hyper-engaged fan base. A multi-phased, omnichannel launch led with a social-first to our content.

The Execution

Call the Hotline

Fans who called the hotline were rewarded with an audio teaser of the custom track that Vladimir Cauchemar created for the campaign, punctuated with a subtle clue that namedrops Crocs embedded into the track.

Hero Infomercial Launch across social, digital & PR

A retro-style infomercial featuring Vladimir Cauchemar himself, with a script that leaned heavily on Cauchemar’s iconic image and TOV. We developed the concept, wrote the script and shot the infomercial, delivering campaign assets for social, digital media, PR and e-comm including hero stills, GIFs, story cut downs and a TikTok video for VC's profile.

Custom Web Experience

We produced an ecommerce web experience optimised for desktop and mobile, encouraging fans to sign up to enter a ballot to purchase the limited edition drop.

Live DJ Set

On the day of the drop, Vladimir Cauchemar played a DJ set that was live streamed on both Crocs’ and Vladimir Cauchemar’s Instagram, simultaneously. 


SOLD OUT in 2 hours

27% increase of traffic to the site on launch day

Conversion on site almost doubled on launch day

Read more about our award-winning campaign at Shorty Awards


Director - Serapis Joel

Web Dev - Imagination of Things