Much of the hype surrounding Crocs in recent years can be attributed to the endless list of collabs. A robust strategy has seen exclusive drops released with Justin Bieber, Post Malone, Balenciaga, ChinaTown Market and more.
The Crocs x Vladimir Cauchemar collab was Crocs Europe’s first major collaboration, so the pressure was on to follow in the footsteps of the global team.
The primary objective was for the drop to sell out within 24 hours.
The secondary objective was to build hype within the European streetwear community and build a whole lot of hype to sell out this limited edition.