Much of the hype surrounding Crocs in recent years can be attributed to the endless list of collabs. A robust strategy has seen exclusive drops released with Justin Bieber, Post Malone, Balenciaga, ChinaTown Market and more.
The Crocs x Vladimir Cauchemar collab was Crocs Europe’s first major collaboration, so the pressure was on to follow in the footsteps of the global team.
The primary objective was for the drop to sell out within 24 hours.
The secondary objective was to build hype within the European streetwear community and build a whole lot of hype to sell out this limited edition.
We launched the limited edition drop using a ‘surprise and delight’ approach, building excitement with Vladimir Cauchemar’s hyper-engaged fan base. A multi-phased, omnichannel launch led with a social-first to our content.
Fans who called the hotline were rewarded with an audio teaser of the custom track that Vladimir Cauchemar created for the campaign, punctuated with a subtle clue that namedrops Crocs embedded into the track.
A retro-style infomercial featuring Vladimir Cauchemar himself, with a script that leaned heavily on Cauchemar’s iconic image and TOV. We developed the concept, wrote the script and shot the infomercial, delivering campaign assets for social, digital media, PR and e-comm including hero stills, GIFs, story cut downs and a TikTok video for VC's profile.
We produced an ecommerce web experience optimised for desktop and mobile, encouraging fans to sign up to enter a ballot to purchase the limited edition drop.
On the day of the drop, Vladimir Cauchemar played a DJ set that was live streamed on both Crocs’ and Vladimir Cauchemar’s Instagram, simultaneously.
SOLD OUT in 2 hours
27% increase of traffic to the site on launch day
Conversion on site almost doubled on launch day
Director - Serapis Joel
Web Dev - Imagination of Things
We at Hey Honey B.V. (“Hey Honey“, “us“, “we“, or “our“) recognize and respect the importance of maintaining the privacy of our customers. This Privacy Notice describes the types of information we collect from you when you visit our website and use our services (“Site” and “Services”, respectively). This Privacy Notice also explains how we may process, transfer, store and disclose the information collected, as well as your ability to control certain uses of the collected information. “You” means any adult user of the Site and/or Services, or any parent or guardian of any minor whom you allow to use the Site and/or Services, and for whom you will be held strictly responsible.
Hey Honey B.V. is the data controller in respect of the processing activities outlined in this Privacy Notice. Our registered office is Brouwersgracht 278A H, Amsterdam 1013HG, Netherlands.
“Personal Information” means any information that refers, is related to, or is associated with an identified or identifiable individual or as otherwise may be defined by applicable law.
The key points listed below are presented in further detail throughout this Privacy Notice. These key points do not substitute the full Privacy Notice.
How We Use the Information We Collect. We use the information (including Personal Information) we collect mainly to administer and provide the Site and Services, contact you with administrative information (including regulatory updates), contact you with marketing offers, subject to your consent if and to the extent required under applicable law and improve the Site and Services.
We collect information from you when you choose to use our Site and/or Services. In order to register your product and/or receive related Services and/or make a purchase through the Site, you will be required to provide us with certain Personal Information. We also collect Personal Information when you make use of the Site, request information from us, sign up for newsletters or our email lists, complete online forms, or contact us for any other reason.
Examples of the Personal Information that we collect from you may include your name, email address, phone number, postal address, and credit card details. Such Personal Information may be collected by us through the Site.
In addition, when you use the Site, certain information may be automatically gathered about your computer or mobile device, such as operating system, IP address, device ID, and subject to your consent as may be required under applicable law, (geo) location, as well as your browsing history and any information regarding your viewing and purchase history on our Site.
It is your voluntary decision whether to provide us with any such Personal Information, but if you refuse to provide such information we may not be able to register your product and/or provide you with the Services.
We and any of our trusted third-party subcontractors and service providers may use the Personal Information we collect from and about you for any of the following purposes: (1) to provide you with the Site and/or Services; (2) to respond to your inquiries or requests, contact and communicate with you; (3) to develop new products or services and conduct analyses to improve our current content, products, and Services; (4) to provide you with customized content, targeted offers, and advertising on the Site, on other third-party sites or apps you may visit, or via e-mail; (5) to contact you with informational newsletters and promotional materials relating to our Site and Services and with regulatory updates regarding our product; (6) to review the usage and operations of our Site and Services; (7) to use your data in an aggregated, non-specific format for analytical purposes (as detailed below); (8) to prevent fraud, protect the security of our Site and Services, and address any problems with the Site and/or Services and (9) to provide customer support.
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We may use your Personal Information as required or permitted by any applicable law.
Processing your Personal Information is necessary for the provision of the Site and Services to you, including responding to your inquiries or requests, contacting and communicating with you and providing customer support.
Processing your Personal Information for third-party marketing purposes is based upon your consent. When visiting the Site, you shall be asked to accept the terms of this Privacy Notice, including the processing of your Personal Information for marketing purposes. You may withdraw your consent to receive marketing communications from us and/or having your Personal Information processed for direct marketing purposes at any time by contacting us as detailed in this Privacy Notice. We will process your request as soon as reasonably possible, however it may take a few days for us to update our records before any opt out is effective.
Processing for the purposes of developing and enhancing our products and services, for analytics and usage analysis, for the marketing of our products and services, for fraud prevention and security and for our recordkeeping and protection of our legal rights – are all necessary for the purposes of legitimate interests that we pursue.
We may share your information, including Personal Information, as follows:
We may disclose information, including Personal Information we collect from and/or about you, to our trusted service providers, business partners, affiliates, subcontractors, who may use such information to: (1) help us provide you with the Site and/or Services; (2) aid in their understanding of how users are using our Site and Services; (3) provide to you targeted offers and advertising on our Site and on other sites you choose to visit, subject to your consent as may be required under applicable law.
We may use subcontractors and service providers and have business partners and affiliates who are located in countries other than your own and send them information we receive (including Personal Information). We will ensure that these third parties will be subject to written agreements ensuring the same level of privacy and data protection as set forth in this Privacy Notice. You hereby consent to such international transfer.
We may transfer our databases containing your Personal Information if we sell our business or part of it, including in cases of liquidation. Information about our users, including Personal Information, may be disclosed as part of, or during negotiations of, any merger, sale of company assets or acquisition and shall continue being subject to the provisions of this Privacy Notice.
We will fully cooperate with any law enforcement authorities or court order requesting or directing us to disclose the identity, behavior or (digital) content and information of or related to an individual, including in the event of any user suspected to have engaged in illegal or infringing behavior. We may also share your Personal Information with third parties: (i) if we believe in good faith that disclosure is appropriate to protect our rights, property or safety (including the enforcement of this Privacy Notice); (ii) to protect the rights, property or safety of third parties; (iii) when required by law, regulation subpoena, court order or other law enforcement related issues; or (iv) as is necessary to comply with any legal and/or regulatory obligation. You can request such Personal Information as specified herein by emailing us at firstname.lastname@example.org
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We make efforts to follow generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
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You have certain rights in relation to the Personal Information that we or our co-controllers hold about you, as detailed below. For any requests to exercise such rights with respect to information held by our co-controllers, please contact the applicable co-controller directly at the information provided. We reserve the right to ask for reasonable evidence to verify your identity before we provide you with any information and/or comply with any of your requests, as detailed below:
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We may use the terms “cookies” to refer to all technologies that we may use to store data in your browser or device or that collect information or help us identify you in the manner described above.
The specific names and types of the cookies, web beacons, and other similar technologies we use may change from time to time. However, the cookies we use generally fall into one of the following categories (the type of cookie and why we use it):
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